Any company most stand out in its niche market in order to be a successful enterprise. The name you choose for your company must be unique, simple, short, catchy, and it most conveys a brand message
The company name has to tell the brand story in order to have the most impact. Therefore, the name should sound good and unique to the people.
Ideas for Choosing a Great Company Name.
1. Convey Your Company NicheIf you are in travel for sample, choose your niche such as adventure travel, cultural tourism, culinary tourism, nature & wildlife tourism, religious pilgrimages, and road tripping.
2.Brand Personality
Your brand must have personality that foes with your industry, in our sample on the hospitality industry it should be: fun, bright, and energetic. 3.Consider Your Future Goals It’s important to have an understanding of where your going to be in the future. If you pan to grow to offer services in different areas of the world, do not limit yourself with a specific geographical location, limiting your future expansion. If you are planing to only search one area, then take advantage of that, and have that as part of your domain, to indicate geographical location.
4. Choose a Simple and Unique NameMake sure that the name communicates with the audience that is easy to spell and pronounce so that there is no confusion. Make sure that you avoid a similar name to your competitor since this can cause confusion and legal issues.
5. Check it for domain, social media handle availability In todays world, you need to make sure that your name and domain are the same. To protect your brand identity it is highly recommended to trademark your name.
NOTE:The Company logo must be attractive and that gives a visualization to your customer. Its best when the company name and the logo are connected graphically and used in conjunction.
